Morrisons Store of the Future

The store of the future was the creative labs project for Morrisons supermarket, where they could trial new ideas and innovative POS solutions. We were tasked with bringing to life the visual concept for customers, creating a ‘market street’ they could spend time browsing, and making the shopping experience more vibrant and enjoyable for them.

The project was nominated for the Retail Week Awards and commended by the Drum Marketing Awards.

Produced while at Live & Breathe.